My Notes On Entrepreneurial Perspective

The big difference between the Entrepreneurial Perspective and the Technician's Perspective (from Michael Gerber's E-Myth Revisited):

• The Entrepreneurial Perspective asks the question: "How must the business work?"; the Technician's Perspective asks: "What work has to be done?"
• The Entrepreneurial Perspective sees the business as a system for producing outside results- for the customer- resulting in profits; the Technician's Perspective sees the business as a place  in which people work to produce inside results- for he Technician- producing income;
• The Entrepreneurial Perspective starts with a picture of a well-defined future, and then comes back to the present with the intention of changing it to match the Vision; the Technician's Perspective starts with the present, and then looks forward to an uncertain future with the hope of keeping it much like the present;
• The Entrepreneurial Perspective envisions the business in its entirety, from which is derived its parts; the Technician's Perspective envisions the business in parts, from which is constructed the whole;
• The Entrepreneurial Perspective is an integrated Vision of the world; the Technician's Perspective is a fragmented vision of the world;
• To the Entrepreneur, the present-day world is modeled after his Vision; to the Technician, the future is modeled after the present-day world.
• The Entrepreneurial Perspective adopts a wider, more expansive scale.  It views the business as a network of seamlessly integrated components, each contributing to some larger pattern that comes together in such a way as to produce a specifically planned result, a systematic way of doing business; with the Technician's perspective, the scale is narrower, more inhibited, confined principally to the work being done.

According to Gerber, the Entrepreneurial Model has less to do with what's done in a business and more to do with how its done.   The commodity isn't what's important- the way it's delivered is. 

Creating a business and being responsible for it is really a 'shift' in the way of thinking; a balanced and inclusive environment where the Entrepreneur, the Manager and the Technician all find their natural place within it, so that they all find the right work to do- Michael Gerber